Filtering Audiences With Top of Funnel Content

You definitely want to lead with content. One of the things that people try to do too much is that they try to filter with ad copy and they end up getting really poor response. The better targeting is to create good content at the top of your funnel and let the content filter them. If they go through and they spend a lot of time on your article, so like I might say top 25% of the people that spend the most time on my blog, that’s a really good target and I’ll do middle of funnel content to them and they’ll be much more responsive to what you have.