Here's what changed everything: I stopped measuring my worth by what I accomplished and started understanding who I was designed to be. Not through more effort. Through clarity.

Now I see it everywhere.

Accomplished leaders who've achieved everything, still feeling unfulfilled. Still trapped by beliefs coded into them in childhood. Still being valued for what they do instead of who they are.

I feel visceral joy when I see someone aligned with their purpose, truly doing what they love, oozing fulfillment. And I feel visceral pain when I see someone being less than I know they can be.

Over the past few years, I rebuilt myself. Earned a coaching accreditation, spent 1,000+ hours coaching hundreds of professionals, and thousands of hours alone with a journal, learning to tap into my inner knowing.

I discovered that purpose is a key tool every human needs. There are others I've found over the years, but this is the first tool that practically reveals your purpose and immediately unlocks fulfillment. Not vague inspiration, but precise data. Because purpose frees you to find fulfillment right now, even if your situation isn't ideal. It changes the lens, not just the circumstances.

When someone finally sees who they are, when they "get it," everything shifts.

That's why I keep doing this work. Not because I can't stop, but because there's nothing more thrilling than watching someone discover the clarity that changes everything.

That breakthrough system is the Purpose Factor® Assessment.

Not Just Another Personality Test

You've probably taken popular assessments telling you about yourself: your tendencies, your type, your strengths.

But then what?

You close the report. You nod. And you're left wondering: "Okay, but what do I do with this?"

Purpose Factor® is different.

It doesn't just describe you. It equips you.

Last month, I walked a seasoned interior designer through her Purpose Factor® report. She'd built a successful career creating beautiful spaces for high-end clients. But she came to our call feeling invisible, like even her own family didn't see or value what she brought.

Twenty minutes into reading her report, she said three words, three times: "Yes. Yes. Yes."

When I asked what resonated, she said: "It understood me. Like somebody finally understands me."

For the first time in decades, she had language for what she'd been doing all along. Not just "making things pretty." Something deeper. Something that mattered.

That's what this report (and the session that unlocks it) can do.

What Makes This Assessment Extraordinary

The Science Behind the Precision

The Purpose Factor® Assessment took nearly 12 years to develop. It combines seven distinct diagnostic tools into one integrated framework, built on over 10 years of observational research and thousands of interviews with high-performers across every industry.

Over 100,000 people worldwide have used this assessment to discover their exact purpose.

Think of it like DNA for your purpose.

Most assessments give you 4, 12, maybe 16 personality types. That's like saying there are only 16 kinds of people in the world. We all know that's not true.

The Purpose Factor® draws from 625 unique combinations of how you're wired. Not categories. Not types. Your specific blueprint for fulfillment.

That means your 45-page report isn't a generic template shuffled and renamed. It's precision-calibrated to you, built from how your natural wiring, life experience, core passions, and hardest struggles combine into something that exists nowhere else.

The odds of it accurately describing you? Statistically overwhelming.

Most people's first response when they read their results?

"How did this know that about me?"

From the Fortune 500 Executive to the Transitioning Athlete

A senior director at a tech company took the assessment while considering a C-suite offer. "I've spent 25 years climbing this ladder," they told me. "But when I read my Purpose Factor® Statement, I realized the ladder's been leaning against the wrong wall. This isn't about the next promotion. It's about the next chapter." They turned down the C-suite role and are now building something aligned with who they actually are.

A former professional basketball player, several years removed from the game, was stuck in a sales role that paid the bills but drained their soul. When we walked through their assessment together, they said, "For 15 years I knew exactly who I was: an athlete. Without that, I was lost."

The assessment didn't just show them their natural wiring—it helped them see how their athletic discipline, team-building instincts, and love of challenge could translate into work that actually mattered. They're now building a career in the outdoor industry that honors both their past and their future.

Twenty Minutes That Change Everything

The assessment itself takes just 20 minutes. You answer a series of carefully designed questions in a private, focused session. No one else sees your answers. No pressure. No judgment.

When you finish, the assessment generates your personalized 45-page report immediately.

Detailed Analysis of Each Element

Each of your four elements gets a 300-400 word deep-dive paragraph that explains:

• How you naturally show up in the world
• What you've developed through experience
• What problems pull you forward
• How you respond when life gets hard

The Three Game-Changing Sections

This is where the report becomes actionable:

1. What Most Fulfills You (Your Energy Source)

• 6-8 specific bullet points that describe the exact conditions under which you come alive
• These aren't vague platitudes. They're precise descriptors of when you feel most energized, engaged, and in flow
• Use these as guideposts for every major decision: "Does this opportunity let me do more of what fulfills me?"
• Increases your willingness to sacrifice because you're working with your wiring, not against it

2. What Most Frustrates You (Your Energy Drains)

• 6-8 specific bullet points revealing the exact conditions that drain you
• Helps you identify toxic situations before they become crises
• Gives you language to set boundaries in relationships and work
• Explains why certain roles or environments feel like pushing a boulder uphill

3. Your Blind Spots (Your Emotional Intelligence Upgrade)

• Shows you how you come across to others when you're stressed, rushed, or operating below your best
• Increases your self-awareness in real-time: "I'm doing that thing again"
• Helps you understand why certain conflicts keep recurring
• Gives you a roadmap for growth

Natural Advantage Archetypes

Your report includes summaries of all five Natural Advantage types, not just yours. This helps you understand:

• How to work effectively with people different from you
• Why certain relationships feel effortless while others require translation
• How to communicate in ways that land with different personality types

The five archetypes:

• Builder: Loves starting things; frustrated by getting locked in details
• Teacher: Loves learning and sharing; frustrated by people uninterested in ideas
• Truth Teller: Loves digging for root causes; frustrated when unable to ask tough questions
• Overseer: Loves organizing systems; frustrated by chaos and disorganization
• Recruiter: Loves connecting people to causes; frustrated when unable to share discoveries

Why This Report Is Worth Your Investment

Think about the last time you:

• Made a career decision you later regretted
• Said yes to something that drained you for months
• Struggled to explain what you do or what you're looking for
• Felt unfulfilled despite external success
• Wondered if there was "something more"

I've watched accomplished leaders spend years (even decades) circling these same questions. The cost isn't just money. It's the energy drain of pursuing paths that don't fit. The relationships strained by lack of clarity. The quiet frustration of success that doesn't satisfy.

One client told me: "If I'd had this clarity 5 years ago, I would've saved at least $100K in wrong turns and probably added $500K in opportunities I could actually see."

Another said: "I spent 18 months in a role that looked perfect on paper but drained me every single day. The financial cost was real, but the cost to my confidence? That took years to recover."

Here's what I know: One misaligned decision (whether it's a career move, a business pivot, or even how you spend your daily energy) compounds over time. The fog doesn't just cost you today. It costs you every day you stay in it.

This 45-page report (generated in 20 minutes from an assessment refined over 12 years with 100,000+ people) gives you:

• Language you've been searching for but couldn't articulate
• Clarity on what's been driving your frustration
• Permission to design your life around what actually fulfills you
• A framework for every major decision going forward

Could you figure this out on your own? Eventually. Maybe.

But how many more years? How many more wrong turns? How much more energy wasted?

This is at least a year's worth of personal development compressed into 45 pages.

You could skip every self-help book for the next 12 months and just work this.

This isn't an expense. It's insurance against another year of guessing.

But here's what most people don't realize: The cost of delay compounds. Every week you spend without this clarity is another week making decisions in the fog. Another client conversation where you can't quite articulate your value. Another opportunity that passes because you second-guess yourself.

The leaders who move fastest on this are the ones who recognize: "I've been circling this question for months (or years). What if I could answer it in 80 minutes?"

Here's What Makes This Truly Transformational

The report alone is powerful. Many people take the assessment, read the report, and immediately experience breakthrough moments:

"For the first time, somebody saw me."

"This articulated what I've never been able to put into words."

"It felt like bingo. Everything clicked."

But reading your report alone is like getting a detailed map without a guide. You see the territory, but you might miss the gold.

That's why every Purpose Factor® Assessment includes a 60-minute private Clarity Session with me via Zoom.

Consider this your breakthrough accelerator. A live, recorded session where we don't just review your results, we unlock them.

What Happens During Your Clarity Session

This isn't a generic walkthrough. It's a customized coaching session structured to help you have the breakthrough moments that change everything.

Let me show you what this looks like with two real examples.

These aren't rare occurrences. Listen to what others have experienced:

"I'm a senior leader at a Fortune 500 company. I've taken every assessment out there. This was the first one that didn't just describe me, it gave me language for the decision I've been avoiding for three years. Worth every penny." - Corporate Executive, Technology Sector

"As a former professional athlete, my entire identity was wrapped up in performance. When that ended, I had no idea who I was. This assessment helped me see that who I am goes way deeper than what I did on the field. It gave me permission to build something new." - Former Professional Hockey Player in a Career Transition

How the 4 Elements Create Complete Clarity

Your Purpose Factor® report doesn't just give you four separate pieces of information. It shows you how they integrate into a complete picture of who you are:

1. Natural Advantage (What you were born with) The role you naturally play in life and work. Your default mode. The thing people say you're "just good at." This is your nature. How you showed up even as a child. For LR, this was being a Teacher-Recruiter. For JM, this was being a Builder.

2. Acquired Skills (What you've developed) The expertise you've built through life, work, and education. These aren't innate. You earned them. They're your nurture. LR's Messenger skill helped her communicate her vision. JM's system-building skill created her methodology. These skills amplify your natural advantage when you use them intentionally.

3. Pull Passion (What problems call to you) The types of problems in the world you can't NOT work on. Not what you think you should care about, what you actually do care about. What keeps you up at night. What lights you up when you solve it. This combines with your Natural Advantage to create your Purpose Factor® Statement.

4. Origin Strength (How you overcome obstacles) The gift you developed from the hardest things you've been through. This isn't trauma tourism. It's recognizing that overcoming difficulty gave you something others don't have. Empathetic Strength. Discerning Strength. Adaptability. Resilience. This combines with your Acquired Skills to create your Fulfillment Factor Statement.

Here's the magic: When you see all four elements together, you stop seeing isolated traits and start seeing a system. A complete picture of:

• How you naturally show up (Natural Advantage)
• What you've built on top of that (Acquired Skills)
• What drives you forward (Pull Passion)
• What you've gained from your struggles (Origin Strength)

During our Clarity Session, we don't just read through these elements. We connect them to your actual experiences (your frustrations and fulfillments) so you can see the pattern.

 Let me walk you through the structure.

The Structure of Your 60-Minute Breakthrough

Minutes 1-10: Establish the Foundation We start by identifying your single greatest frustration right now. In your career, your leadership, your life. This gives us a clear target for the session.

Minutes 10-25: Uncover the Pattern I ask about your most fulfilled day or experience. Not just what happened, but:

• Who were you helping?
• What problem were you solving?
• What solution were you delivering?
• How did it make you feel?

I take detailed notes on the words and phrases you use. The patterns hidden in your language often reveal more than the stories themselves.

Minutes 25-45: Connect the Dots This is where we open your Purpose Factor® report. Together, we review:

• Your two most resonant bullet points from "What Most Fulfills You"
• Your two most resonant bullet points from "What Most Frustrates You"

Then I ask the breakthrough question: "Do you see any similarities between these bullet points and what you just described?"

I don't tell you the answer. I create the space for you to see it yourself.

Because when you discover the connection (when you see how your current frustration maps directly to your wiring, or how your past fulfillment reveals your future path), that's when the transformation happens.

Strike Oil Moments

I'm watching for these during our session:

• The pause when something clicks
• The emotional reaction when you feel seen
• The moment you sit back and say, "Oh. Oh."

These are "strike oil" moments. Breakthrough points where your subconscious and conscious mind align. When they happen, I hold space for them. No rushing. No filling the silence.

This is where the real work happens.

Minutes 45-55: Build the Bridge Using the GROW model, we translate insight into action:

• Goal: What's your target based on what we've discovered?
• Reality: What's your current situation?
• Opportunity: What resources or paths are available?
• Way Forward: What's your first step?

Minutes 55-60: Lock It In We establish your next action and accountability. This isn't theoretical. You leave with a clear next move and a plan to measure it.

Endorsed by John Maxwell

"The greatest advantage any leader can have is clarity on purpose. Without it, you drift. With it, you multiply your impact... Every leader needs this tool." (John Maxwell)

Maxwell Leadership, one of the most trusted leadership brands in the world, is beginning to replace older assessments with Purpose Factor® as their primary clarity tool.

What You Get

The Complete Purpose Factor® Experience:

-- The exclusive Purpose Factor® Assessment (20 minutes to complete privately)

-- Your Personalized 45-Page Report generated from over 625 possible combinations, built on 12 years of research with 100,000+ people worldwide, including:

• Your one-page Purpose Factor® Summary
• Detailed analysis of your four core elements
• 6-8 specific fulfillment indicators
• 6-8 specific frustration indicators
• Your blind spots for emotional intelligence
• Summaries of all five Natural Advantage types
• Actionable language for your bio, conversations, and leadership

-- 60-Minute Private Clarity Session with Coach Reg (via Zoom, recorded for you to keep)

• Structured breakthrough coaching using the Ask-Confirm-Coach-Approach methodology
• Live analysis connecting your experiences to your report
• Strike oil moments facilitated in real-time
• Actionable next steps using the GROW model
• Accountability framework

-- Ongoing Clarity on how to:

• Align your next moves with your deeper purpose
• Set boundaries based on what drains you
• Make decisions faster with a clear framework
• Communicate your value with precision
• Design work and life around what fulfills you

This isn't just an assessment. It's a year's worth of clarity compressed into 45 pages and 80 minutes.