Your Compass. Your GPS. For Every Major Decision.
In 80 minutes, remember the pattern that's been running through everything you've ever done well. Fuel your ambition with conviction, and move forward with peace and calmness instead of chaos and uncertainty.
Most people I work with come to me successful.
Built the career. Made the money. Earned the respect.
The athlete.
The founder.
The executive.
Ambition? You have plenty. That's never been the problem.
But something brought you here.
Maybe you're in the natural swing between chapters. A transition. An ending. A decision that won't resolve itself.
Maybe you're winning and restless. The metrics say success. Your gut says there's a bigger game to play. (Both things can be true.)
Maybe you're sharp enough to know that blind spots take people out. You want eyes on what you can't see before it costs you.
Whatever it is, your ambition is still there. But right now, you can't move forward with conviction.
Here's What a Day Looks Like Right Now
Maybe your version looks different.
Maybe you're not stuck.
Maybe you're succeeding and sensing something's missing.
Maybe you're sharp, performing well, and feeling a ceiling you can't name.
Or maybe it looks exactly like this...
You wake up at 5:47am. Not from an alarm. From your mind already running. You lie there staring at the ceiling, scrolling through the same questions you went to bed with.
What am I supposed to do next?
Why does this feel so hard when everything looks fine on paper?
You get up. Coffee. Email. Scroll LinkedIn. Someone you know just announced something big. Good for them. You close the app.
You have meetings. Calls. Things to do. But nothing that feels like it means anything. You're productive but not progressing. Busy but not building.
Somewhere around 2pm, you catch yourself staring out the window. Not thinking about what's next. Just... stuck. You've got plenty of options in front of you. So why can't you commit to any of them?
At dinner, someone asks: "How was your day?"
You say: "Fine."
Because how do you explain that nothing's wrong and nothing feels right?
At night, you lie awake again. The same loop:
"Maybe I just need to push through."
"Maybe I need a vacation."
"Maybe I need to figure out what I actually want."
But you've been saying that for months.
You're not lazy. You're not ungrateful. You're just... spinning.
And the worst part? You can't tell anyone.
Because from the outside, you look like you have it all figured out.
This Isn't Permanent. It's a Signal Waiting to Be Tuned
Maybe you're in the natural swing between chapters. Your playing career ended and you're asking "Where do I want to go next? I don't know."
Maybe you sold the business and feel empty. Not broken. Just in the quiet between one chapter closing and the next opening.
Maybe you're winning by every external measure and sensing there's a bigger mountain. You're not in crisis. You're ready to level up.
Maybe you're performing well but want to stay sharp. You know blind spots take people out. You want someone to name what you can't see.
Or maybe you're staring at a decision and realizing: "I already know what to do. I just need the conviction to do it."
Conviction can be reclaimed. There's a method for that.
That's why you're here.
Here's What Happened
You built your life around containers. Your career, your role, your title. The structures your life lives in. And you were good at it. Really good. Your ambition drove you there.
But somewhere along the way, the container became your identity.
It was never supposed to be that way.
Containers are meant to hold your purpose, not replace it. They're vehicles, not destinations.
But no one told you that.
So when the container changed, ended, got taken away, or simply stopped fitting, the signal got quieter. Conviction faded. Or maybe you just tuned away from a frequency that was always there.
You're not broken. You've just been operating from the wrong source code.
Your Algorithm. Your Internal GPS.
You already have a pattern for when things feel right and when they don't. You've just never named it. Never made it conscious. Never turned it into something you can use.
That pattern. Your unique way of knowing what fits and what doesn't.
This is your algorithm. Your internal GPS.
It's the way you do one thing that shows up in how you do everything.
But the signal isn't gone. It was never gone. You just stopped listening.
In 80 Minutes, You Can Remember Exactly What Yours Is:
- Words for who you actually are. Not who you think you should be. Not the version that makes everyone comfortable. The real one. The one you've been afraid to say out loud.
- Permission to finally admit it. What actually fulfills you. What drains you. Without shame. Without the "you should be grateful for what you have" voice in your head.
- Proof that you're not broken. You're not "too much." You're not "not enough." You've just been running someone else's operating system. Or perhaps more accurately: you've been mistaking relative degrees of effort for fundamental identity.
- A filter for every decision ahead. So you stop saying yes to things that don't fit and start trusting your own answer.
- Conviction reclaimed. Peace and calmness instead of chaos. Movement instead of spinning.
Hi, I'm Coach Reg, a Purpose Factor® Licensed Facilitator and EMCC-accredited coach.
At 39, my body gave out. Panic attacks. Health crumbling. Business collapsing. I'd built everything on other people's definitions of success, and it almost killed me.

I had tuned away from the signal completely.
That's when I heard a voice: "I don't love you for what you do, I love you for who you are."
It took me almost two decades to understand what that voice wanted me to understand. And when I finally put language to my purpose, I realized I'd been living it all along. Through every container. In every season. I just couldn't see the pattern connecting it all.
Putting language to my purpose didn't hand me a new identity. It revealed who I'd always been.
How did I finally decode it? A simple 20-minute assessment called the Purpose Factor® Assessment.
When I sat down with a coach to unpack it, something opened up. I knew in that moment I'd found a way to serve my clients so profoundly that it has become the bedrock of every conversation I have.
Not Just Another Personality Test
You've probably taken assessments before. They told you about yourself: your tendencies, your type, your strengths.
But then what?
You close the report. You nod. And you're left wondering: "Okay, but what do I do with this?"
No conviction. No clarity. Just more information.
Purpose Factor® is different.
It doesn't just describe you. It equips you. It tunes you back into the signal.
That's what this report, and the session that unlocks it, can do.
The assessment itself takes 20 minutes. You answer a series of carefully designed questions privately. No one else sees your answers.
When you finish, your personalized 45-page report generates immediately.
Inside you'll find:
- Your Purpose Factor® Statement, the combination of your natural wiring and the problems you're drawn to solve.
- Your Fulfillment Factor Statement, what you've developed through life experience.
- Your Four Core Elements: Natural Advantage, Acquired Skills, Pull Passion, Origin Strength.
What fulfills you. What frustrates you. Your blind spots.
This isn't filler. It's dense with insight calibrated specifically to you.

Here's What You Get
1. The Purpose Factor® Assessment
20 minutes to finally have words for what you've been feeling.
You answer a series of carefully designed questions privately. No one else sees your answers. When you finish, your personalized report generates immediately.
What it helps you do: Name what's been driving you (and what's been blocking you) so you stop second-guessing yourself.
Why you'll care: Because you've probably said, "I know something's off, but I caan't put it into words." Now you can.
2. Your 45-Page Personalized Report
Your personal algorithm, decoded, not generic, not templated.
Built from 625 unique combinations. Not 4 types. Not 16 personalities. 625. Think of it like DNA. Everyone has the same building blocks, but the combination is yours alone. No two patterns express the same way.
What it helps you do: See the pattern that connects your most fulfilled moments to what you should do next.
Why you'll care: Most people's first response when they read their results? "How did this know that about me?" (And many copy sentences directly into their bios, marketing, and LinkedIn profiles because they finally have language for who they are.)
3. A 60-Minute Private Conviction Call with Me
Not a generic walkthrough. The conversation where the fog lifts.
What it helps you do: Connect the dots between where you've been, what you're feeling now, and what you should do next.
Why you'll care: Because you don't need more information. You need someone to help you see what you already know.
4. Your Personalized Clarity Report
Your breakthroughs captured in writing so they stick.
Within a few days of our call, you receive something no other assessment provides.
I take the patterns from our conversation, the specific language you used, the stories you told, and weave them together with your Purpose Factor results. This isn't a transcript. It's a synthesis of your strike-oil moments captured so you can return to them, share them, and build on them.
What it helps you do: Hold onto the clarity you gained and use it for every major decision going forward.
Why you'll care: Because insights fade. This document doesn't.
This is a year's worth of personal development compressed into 45 pages and 80 minutes.
One client told me: "If I'd had this conviction 5 years ago, I would've saved at least $100K in wrong turns and probably added $500K in opportunities I could actually see."
What's your current confusion costing you per week? Per month?
Conviction ends the fog. This is how you get it back.
Here's What a Day Will Look Like
You wake up and the first thought isn't dread. It's not the same spinning loop you've been stuck in. There's a quiet clarity where the chaos used to be.
You have a filter now.
When an opportunity shows up: a job, a partnership, a decision, you don't spiral into weeks of pros-and-cons lists. You run it through your algorithm:
Does this let me do what fulfills me?
Will this trigger what frustrates me?
Is this container right for who I actually am?
And for the first time in a long time, you trust your own answer.
Someone asks: "What do you do?"
You have language now. Real language. Not the elevator pitch you've been faking. Words that feel true because they came from your own stories, confirmed by a framework that made sense of them.
You stop saying yes to things that drain you.
You stop wondering if you're broken.
You stop performing someone else's definition of success.
And here's what one client said after getting this clarity: "I'm very okay now. I feel night and day different. Matter of fact, I'm not sure I've ever felt in my own skin as I do."
That's not motivation. That's not "feeling inspired" for a week.
That's conviction. That's what this gives you.
My Promise to You
Here's my guarantee: If after our 60-minute Conviction Call together, you don't feel like this brought genuine conviction (if it feels like just another assessment), I'll gladly refund every penny. No questions asked. No hassle. No fine print.
I'm not asking you to trust a process. I'm asking you to trust that I genuinely care about your breakthrough.
That's why I personally walk through every report with you. That's why the session is recorded so you can revisit it. That's why I don't hand you a PDF and wish you luck.
In the past year, I haven't had a single person ask for a refund. Not because there's anything wrong with asking, but because when we sit down together and connect your results to your actual life, the signal locks in. The conviction comes. Every time.
Worst case? You get your money back AND you keep the insights from the session. You literally cannot lose.

Who This Is For
This is for founders, athletes, and professionals who are ready for what's next, whether that means recovering from a disruption, chasing a bigger mountain, or staying sharp before the next chapter.
It's especially powerful if you are a:
- Professional Athlete whose playing career has ended or is ending, navigating the swing from competition to what comes next
- Founder who's built something successful but wondering if you want to do it again or try something completely different
- Executive anticipating a big transition (promotion, exit, retirement) and want conviction before making your next move
- Leader who's performing well but knows that blind spots take people out. You want someone who can see what you can't and name the patterns you're running.
This is especially for you if:
- You've been "circling" a decision for months and it's costing you sleep, money, and energy
- You know what you should do but can't seem to make yourself do it
- You've achieved success and feel like you're performing someone else's definition of it
- You keep saying "Maybe this isn't what I really want to do" or "What is the next step? Where do I want to take this?"
- You've taken personality assessments before and thought "Okay, but now what?"
- You're ready to stop people-pleasing, perfectionism, or procrastination and finally name which one is running your life
- You're successful and restless, sensing there's a bigger game but can't name what it is
- You want to stay tuned up and see what might get in your way before it does
- You're not in crisis, you're just ready to play at a higher level
You're also a fit if:
- You're someone who's invested in yourself before and knows you don't need fixing
- You're coachable, open, and tired of just thinking about change
- You have enough self-awareness to know something's off, even if you can't name it
- You're proactive about growth and don't wait for a crisis to invest in yourself
You have the ambition. You just need the conviction to match it.
It's not for you if you are already fully locked into your purpose or approaching this with deep skepticism.
Take the Next Step
You don't need more tactics. You don't need another framework. You don't need to read three more books.
You don't even need more clarity. Clarity comes from moving.
You need conviction.
Twenty minutes for the assessment. Forty-five pages of precision insight. Sixty minutes with me on the Conviction Call.
That's all it takes to tune back into the signal and finally move forward.
Most people wait. They tell themselves "later" or "when things settle down." But here's the truth: things don't settle down. You settle into them.
Some wait for a crisis. The smart ones don't.
The question isn't whether you'll eventually do this. It's how much longer you'll wander without conviction before you do.
These questions don't go away on their own. They wait. They accumulate weight. Until you answer them.
To your conviction,
Coach Reg
P.S. What's the cost of one more year in the fog? One more opportunity you miss because you can't move with conviction? Every day without it is a day spent guessing. And remember: if it doesn't deliver, you get your money back. You literally cannot lose.
