Your Compass. Your GPS. For Every Major Decision.
Get language for who you are and a filter for what's next.
Most people who come to me have already done well. They've built careers, made good money, earned real respect. And something still brought them here.
They're between chapters. Winning but restless. Smart enough to know that whatever got them to this point isn't going to carry them into the next one.
It's not that they lack ambition. Their signal got disrupted somewhere along the way.
And that's not permanent. It's a signal waiting to be tuned. There's a method for reclaiming conviction.
What actually happens is this...
Early in life, people find containers for their gifts. A sport, a company, a career, a relationship, a role. They pour themselves in and they're good at it, and for a while it works.
But then the container becomes the identity. The vehicle starts replacing the purpose it was supposed to carry.
When that container shifts or breaks or ends, it can feel like everything is gone. It's not. What's actually happening is that the wrong operating system is surfacing. And that's the signal doing exactly what it's supposed to do.
Your Algorithm. Your Internal GPS.
Everyone has a pattern for when things feel right and when they don't. Most people have never named it.
It shows up in your best decisions. Your worst regrets. The moments where everything clicked and the ones where everything felt off. There's a signal running through all of it, and the Purpose Factor® identifies that signal. It maps the unique combination of how you naturally operate, what you excel at, what drives you, and where your real strength lives.
The signal was never gone. You just lost the frequency.
In 80 minutes, we name it. Language for who you actually are. A framework for every decision ahead. The signal underneath the noise, identified and mapped.
Hi, I'm Coach Reg, a Purpose Factor® Licensed Facilitator and EMCC-accredited coach.
At 39, my body gave out. Panic attacks. Health falling apart. Business collapsing. I'd built everything on other people's definitions of success, and it almost took me out.
I had tuned away from my own signal completely.
That's when I heard a voice: "I don't love you for what you do, I love you for who you are."
It took me close to two decades to understand what that voice was trying to tell me. And when I finally put language to my purpose, I realized I'd been living it the whole time. Through every container. In every season. I just couldn't see the pattern connecting all of it.
Putting language to my purpose didn't give me a new identity. It showed me the one I'd always been carrying.
And how did I finally decode it? A simple 20-minute assessment called the Purpose Factor® Assessment. When I sat down with a coach to unpack it, something opened up. I knew right then that I'd found a way to serve my clients so deeply that it has become the foundation of every conversation I have.
This Isn't Another Personality Test
You've probably taken assessments before. They told you about your tendencies, your type, your strengths. And then you closed the report, nodded, and went right back to wondering what to actually do with any of it.
More information. No conviction. No clarity.
Purpose Factor® is different because it doesn't just describe you. It gives you something to use. It tunes you back into the signal.
The assessment takes 20 minutes. You answer a series of carefully designed questions privately. No one else sees your answers. When you finish, your personalized 45-page report generates immediately.
Inside you'll find:
- Your Purpose Factor® Statement, the combination of your natural wiring and the problems you're drawn to solve.
- Your Fulfillment Factor Statement, what you've developed through life experience.
- Your Four Core Elements: Natural Advantage, Acquired Skills, Pull Passion, Origin Strength.
What fulfills you. What frustrates you. Your blind spots.
This isn't filler. It's dense with insight calibrated specifically to you.
“I’ve worked with many different assessments over the years - DISC, Myers-Briggs, and others - and the Purpose Factor report approaches insight in a very different way. It looks at the whole person, not just personality or business behavior.
What I appreciate most is how it validates the gifts people already have while helping them see how those gifts connect to the work they’re meant to do in the world. For many people, it brings clarity to patterns and strengths they’ve felt their whole life but never had language for.
When used in a coaching conversation, it becomes a powerful starting point for deeper awareness and meaningful change. It helps people recognize their potential and step more fully into their purpose and fulfillment.”
Deb Dredden
Executive Coach/ Advisor
Here's What You Get
The Purpose Factor® Assessment. 20 minutes. The algorithm behind your most fulfilled moments, identified and mapped.
Your 45-Page Personalized Report. 625 unique combinations. One of them is yours. Advantage, Skillset, Passion, Strength, Purpose Statement, and Fulfillment Factor® — all named.
Your 60-Minute Conviction Call With Coach Reg. We walk through the report together. I show you the patterns. You decide what to do with them.
Your Conviction Report. A summary of what we named, what shifted, and the next step you chose. Something to return to when the noise gets loud.
My Promise to You
If after our call you don't feel like the investment was worth it, I'll refund it. No questions.
Who This Is For
People in the swing between chapters.
Founders, athletes, executives, and professionals whose signal got disrupted. They don't lack ambition. Something knocked them off course. They're ready to name what's been running underneath everything and move with conviction again.
Who This Is Not For
People looking for a personality quiz to share on social media. People who want someone to hand them a plan. People approaching this with deep skepticism about whether purpose can be named. And people who are already fully locked in and moving.
You don't need this. Keep going.
Take the Next Step
- 20-minute assessment.
- 45-page report.
- 60-minute Conviction Call.
- Conviction Report.
Remember your purpose. Move with conviction.