CASE STUDY – Motivated New Local Dental Patients

Written by Bob Regnerus

Ed O’Keefe is a self-taught marketing expert who has found his niche helping dentists increase their profits and build businesses to support the lifestyles they would like to live. In the last six years, he has worked with more than 3,900 dentists and specialists nationwide. “We really work on coaching our doctors to design the life they want to live, determine the income they want to make, and then designing their practice and building a team around that to support those two functions and those two goals,” he says.

Ed’s work has brought him to Bob Regnerus for assistance in running and driving traffic to his niche dental websites which support his clients by bringing in highly qualified leads, new patients who will gladly pay with little or no fee resistance. “There are so many companies out there who claim they know search engine optimization and claim they know pay-per-click. They claim they know the truth about the internet. The reality is that the internet is changing so rapidly that you can’t rest upon what a company claims they’ve done five years ago,” Ed says. “The reason why Bob and I work together, and the reason I introduce him to my clients is that he’s the real deal.”

Ed has found particular success with us in generating local, targeted traffic to their websites. “That’s really a unique asset that Bob brings to the table that no one else has yet been able to bring,” he says. Past experience taught him that leads were relatively easy to generate, but national or even international leads held absolutely no benefit for his dentists and their businesses. “I didn’t realize you can actually get such targeted local traffic via the internet. That’s something that has been new to me. I think that’s something I didn’t realize because a lot of the other people I’ve worked with said you are going to get a certain amount of national traffic and that’s just part of the deal. I just kind of accepted that,” Ed says. “I think that has been the biggest breakthrough for a local dentist office.”

One of Ed’s clients was recently able to generate three new dental implant cases within the first 45 days of working with Bob and targeted, local internet leads. These cases from online leads represent at least $24,000, potentially as much as $60,000, in extra revenue for this dentist.

We work with dentists to produce highly-qualified, targeted new patients who are searching for:

  • Teeth Whitening
  • Dental Implants
  • Emergency Cases
  • Invisible Braces
  • Dentistry for Women
  • Cosmetic Dentistry
  • Pediatric Dentistry
  • Dentures
  • Sedation Dentistry
  • and More

We also partnered with Dr. Tom Orent to provide lead generation web sites, online marketing and making the phone ring in the dental practices nationwide.

While the program was a success in the number of leads we generated. It became apparent that the biggest issue was booking those leads into appointments. So we’ve also worked with and developed a program for booking appointments for Dental offices on an exclusive area basis.

Read More Articles:

CASE STUDY – Build A Herd Marketing

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