Category Archives: Facebook Advertising Tutorials

The ABC’s of Profitable Facebook Advertising Part 3 of 3 – Creative

In this article series I’m covering the ABC’s of Profitable Facebook Advertising. Part 1 covered Facebook Audiences, Part 2 talked about Facebook Bidding. Now you’ll learn more about Facebook Creative. If you recall, I had the privilege of attending a 3-day summit at Facebook Ad Headquarters. The VP of Advertising said, “You have three main…

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The ABC’s of Profitable Facebook Advertising Part 2 of 3 – Bidding

In this article series I’m covering the ABC’s of Profitable Facebook Advertising. Part 1 covered Facebook Audiences, Part 2 focuses on Bidding. You might have some knowledge of traditional pay-per-click bidding, but you should know it’s quite a bit different. It’s more similar to traditional display advertising where costs are based on CPM (Cost per…

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The ABC’s of Profitable Facebook Advertising Part 1 of 3 – Audiences

Not long ago, I had the privilege of attending a 3-day summit at Facebook Ad Headquarters in Austin, TX. The room was full of sharp advertisers and larger companies with big ad budgets. I was invited to attend due to the success I had with one of my best clients, Bolder Band Headbands (who at…

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The Fundamental Difference Between Facebook Ads and Google Ads

In this article you will learn about the fundamental differences between Facebook ads and Google ads, plus learn the concept of Customer Awareness and how that affects your success as an advertiser. We’ll also cover two strategies for combating Ad Fatigue.  Customer Awareness Timeline Eugene Schwartz first mentioned the concept of the Customer Awareness Timeline…

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The Power of Deep Funnel Marketing in Your Facebook Advertising

I am on a mission to help advertisers move from shallow advertising to what I call Deep Funnel Marketing (SM). Deep Funnels have been a staple in every campaign we’ve worked on since 2014. It helps us fill appointment calendars for professionals and thought leaders. It helps our SaaS and Ecommerce clients sell products like…

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