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	<title>Facebook Advertising Tutorials &#8211; Bob Regnerus (Coach Reg) | Purpose and Conviction Coach for Founders, Athletes &amp; Leaders</title>
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	<title>Facebook Advertising Tutorials &#8211; Bob Regnerus (Coach Reg) | Purpose and Conviction Coach for Founders, Athletes &amp; Leaders</title>
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		<title>Targeting Small Facebook Audiences</title>
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		<dc:creator><![CDATA[Bob Regnerus]]></dc:creator>
		<pubDate>Sat, 18 Apr 2020 20:41:31 +0000</pubDate>
				<category><![CDATA[Facebook Advertising Tutorials]]></category>
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					<description><![CDATA[Excerpt From a Recent Coaching Session: Jo:&#160;What&#8217;s the smallest audience that you can target because we have an audience of 30 people who have completed one of the decision trees and I&#8217;m trying to show my ads to them but because having none of that, so we&#8217;ve got zero impressions on it. Bob Regnerus:&#160;Okay. So [&#8230;]]]></description>
		
		
		
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		<title>Sequencing and Delivering Middle and Bottom of Funnel Content in Your Deep Funnel</title>
		<link>https://bobregnerus.com/facebook-advertising/sequencing-and-delivering-middle-and-bottom-of-funnel-content-in-your-deep-funnel/</link>
		
		<dc:creator><![CDATA[Bob Regnerus]]></dc:creator>
		<pubDate>Sat, 18 Apr 2020 20:40:09 +0000</pubDate>
				<category><![CDATA[Facebook Advertising Tutorials]]></category>
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					<description><![CDATA[Client: Of course you did with Maze 2.0 and I really, really appreciate the kind of strategy there with retargeting. I guess the question I have is how do you think about bottom of funnel retargeting now? Because I know back then it was kind of autoresponder, where it was like day one, show this message or [&#8230;]]]></description>
		
		
		
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		<title>Filtering Audiences With Top of Funnel Content</title>
		<link>https://bobregnerus.com/facebook-advertising/filtering-audiences-with-top-of-funnel-content/</link>
		
		<dc:creator><![CDATA[Bob Regnerus]]></dc:creator>
		<pubDate>Sat, 18 Apr 2020 20:38:01 +0000</pubDate>
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					<description><![CDATA[You definitely want to lead with content. One of the things that people try to do too much is that they try to filter with ad copy and they end up getting really poor response. The better targeting is to create good content at the top of your funnel and let the content filter them. [&#8230;]]]></description>
		
		
		
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		<title>Facebook Funnel Concepts</title>
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		<dc:creator><![CDATA[Bob Regnerus]]></dc:creator>
		<pubDate>Sat, 18 Apr 2020 20:36:58 +0000</pubDate>
				<category><![CDATA[Facebook Advertising Tutorials]]></category>
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					<description><![CDATA[Bob Regnerus:&#160;The concept is top of funnel or we abbreviate it TOFU, this is the universe of people that you&#8217;re trying to drive in. The most people exist in the top of the funnel. So your ad basically moves people to this top line here and then what happens is as they go through your [&#8230;]]]></description>
		
		
		
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		<title>Facebook Detailed Targeting Strategies</title>
		<link>https://bobregnerus.com/facebook-advertising/facebook-detailed-targeting-strategies/</link>
		
		<dc:creator><![CDATA[Bob Regnerus]]></dc:creator>
		<pubDate>Sat, 18 Apr 2020 20:35:34 +0000</pubDate>
				<category><![CDATA[Facebook Advertising Tutorials]]></category>
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					<description><![CDATA[Jeff:&#160;Yeah, sorry. I had to unmute myself there real quick. Do you have like a, like a best tip for interest targeting? Bob Regnerus:&#160;Okay. So let me go ahead here. Do I have a tab open? Okay. Jeff:&#160;So that was a great tip, thank you very much, by the way in the creating a custom [&#8230;]]]></description>
		
		
		
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