Author Archives: Bob Regnerus
The Power of Facebook Retargeting
The most crucial element of Facebook advertising for you to embrace is Retargeting. You’ve seen this in action—you visit a website and shop for new running shoes. You do some research and shop a few sites, and then you jump over to Facebook and right there you see an ad for Acme Running Shoes—the very…
The ABC’s of Profitable Facebook Advertising Part 3 of 3 – Creative
In this article series I’m covering the ABC’s of Profitable Facebook Advertising. Part 1 covered Facebook Audiences, Part 2 talked about Facebook Bidding. Now you’ll learn more about Facebook Creative. If you recall, I had the privilege of attending a 3-day summit at Facebook Ad Headquarters. The VP of Advertising said, “You have three main…
The ABC’s of Profitable Facebook Advertising Part 2 of 3 – Bidding
In this article series I’m covering the ABC’s of Profitable Facebook Advertising. Part 1 covered Facebook Audiences, Part 2 focuses on Bidding. You might have some knowledge of traditional pay-per-click bidding, but you should know it’s quite a bit different. It’s more similar to traditional display advertising where costs are based on CPM (Cost per…
The ABC’s of Profitable Facebook Advertising Part 1 of 3 – Audiences
Not long ago, I had the privilege of attending a 3-day summit at Facebook Ad Headquarters in Austin, TX. The room was full of sharp advertisers and larger companies with big ad budgets. I was invited to attend due to the success I had with one of my best clients, Bolder Band Headbands (who at…
The Fundamental Difference Between Facebook Ads and Google Ads
In this article you will learn about the fundamental differences between Facebook ads and Google ads, plus learn the concept of Customer Awareness and how that affects your success as an advertiser. We’ll also cover two strategies for combating Ad Fatigue. Customer Awareness Timeline Eugene Schwartz first mentioned the concept of the Customer Awareness Timeline…
The Power of Deep Funnel Marketing in Your Facebook Advertising
I am on a mission to help advertisers move from shallow advertising to what I call Deep Funnel Marketing (SM). Deep Funnels have been a staple in every campaign we’ve worked on since 2014. It helps us fill appointment calendars for professionals and thought leaders. It helps our SaaS and Ecommerce clients sell products like…
My personal battle with inferiority and “comparisonitis”
I’ve battled all my life (from early elementary school all the way into my 40’s) with inferiority. I was a skinny, asthmatic, under-sized kid all the way through my sophomore year in high school. As a highly competitive sports fanatic, I was always out-sized, out-muscled, out-performed by kids who had different genetics than me. I…
If you think the victory is in how much you know or how hard you work…
I assume you are sitting down. Time for some accurate thinking (a term I first read about in Napoleon Hill’s book). After sending numerous emails over the past month, I’m steadily getting some feedback from people that they are frustrated. Frustrated beyond words. I’m hearing from you that no one works harder than you. You…
Current author and author’s to be…which group do you prefer?
I’m putting together 2 more small groups of remarkable individuals to work with at least until we toast the new year 2014. (Yes, we’re halfway through 2013 and there’s a lot of time left to make 2013 extremely successful.) Group 1 is for people who are ready to write their book, but aren’t ready to…