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About Bob Regnerus

Bob Regnerus is a coach, mentor, entrepreneur, and strategist with more than three decades of experience guiding high performers in business and life. Known simply as “Coach Reg,” Bob has a unique gift for seeing patterns others can’t — and helping people reconnect with what they already know deep down, but often overlook.

For nearly forty years, Bob coached basketball, mentoring over 1,500 athletes through more than 1,500 games and 5,000 practices. Today, he continues that tradition in a new role — as the Head Golf Coach at his high school alma mater, where he once patrolled the basketball sidelines for 12 seasons. For Bob, coaching is never just about the sport; it’s about who you become when no one’s watching and how you show up when it matters most.

As an entrepreneur and marketing strategist for over three decades, Bob has helped thousands of professionals tell their stories in ways that move people to act. His expertise in Facebook advertising earned him authorship of the highest-rated book in its category, and as co-founder of Feedstories, he’s shaped video marketing and storytelling strategies for brands and thought leaders alike — from scrappy startups to established global names.

Bob is the creator of SPARK Sessions™ and the founder of SPARK Tee Time™ — a fresh take on coaching that happens not in a boardroom, but on a golf course, where real conversations flow between swings and breakthroughs surface when the guard is down. The idea was born from a simple insight: the patterns that take months to notice in traditional coaching settings appear naturally within nine holes of golf.

A lifelong student of human behavior and performance, Bob brings grounded wisdom, deep listening, and practical clarity to every engagement. His philosophy is simple but profound: How you do one thing is how you do everything. Awareness of your patterns is the first step toward transforming them.

Bob fell for golf as a serious pursuit in 2020 when the world shut down and courses stayed open — what began as a sanctuary of normalcy with his wife Arlene quickly became a living classroom for his most meaningful coaching work.

Today, whether he’s guiding Fortune 500 executives, founders, pro athletes, or young players at his alma mater, Bob’s mission is the same: create the conditions for people to see themselves clearly, trust what they know, and swing through life with a lighter grip and a more joyful heart.

When he’s not coaching or writing, you’ll likely find Bob golfing (naturally), exploring the Carolinas with Arlene, or enjoying life with their two adult daughters, Anna and Bethany — who, like him, believe that how you play the game reveals how you live your life.

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