Very few have the guts to Dream Big. So many of us think small. We dream in miniatures. Why? Dreaming Big is scary. Dreaming Big takes work. Is a 100K business less scary than a 1 million dollar business? Is a 10 million dollar business less scary then a 1 billion dollar business? Right now, [...] Read more »
When You Lack the Talent (for now) and the Task Is Overwhelming
One of the amazing things of having coached youth sports since I was 16 years old, is that I have now coached for 26 years in various sports (mainly basketball) and many of the players that were no taller than my waist are now bigger and faster than me, and also married with kids, and [...] Read more »
A Seasoned Professional With Too Much On His Plate To Get Marketing Focus
Are you a typical professional? So many professionals who have large practices find themselves ALONE. You may be a one-person show or have a staff of 50, but as the man-in-charge, everything falls on you, and it becomes a heavy burden. When you have to be the head coach of a team, the expert in [...] Read more »
“If You Know They Will Come, Build It”
This is a play on a famous line from one of my all-time favorite movies, “Field of Dreams”. In this movie, Kevin Costner hears a voice tell him, “If you build it, he will come”. GREAT line, great premise, but for you the entrepreneur, let the voice you hear in your head say, ”If you know [...] Read more »
You Aren’t Standing Out
What’s your unique story? When I talk with entrepreneurs, or work with them in a one-hour initial consult, one of the major gaps in their business is distinction. We’ve all heard the term, “USP (Unique Selling Proposition)”. It’s a basic requirement to have on in order to succeed in a marketplace. But let’s try something [...] Read more »
10 Ways To Use an Auto-Responder on Your Website
To their own demise, many businesses refuse to leverage inexpensive technology like an auto-responder to create and grow a house list of prospects and customers. I see this being a problem for brick and mortar businesses more so than pure online businesses, but even online businesses can learn to be a little more creative and [...] Read more »
If All You Do Is Focus On Tactics….You Will Lose
The biggest mistakes I see entrepreneurs making in regards to marketing their business is focusing on tactics, and completely ignoring strategy or worse – creating strategy on the run to fit a tactic. Let’s be clear….Tactics and Strategies are NOT the same thing. They are mutually exclusive, but are both necessary for you to have [...] Read more »
Be Your True Self
This is not about me, it’s about you. But for me to make this about you, you need to know me. That will require me to reveal my true self to you. Confused? Too many people put on masks and persona’s to be something to someone that they are not. I played that role to [...] Read more »
