Category Archives: Marketing and Entrepreneurship

“If You Know They Will Come, Build It”

This is a play on a famous line from one of my all-time favorite movies, “Field of Dreams”.  In this movie, Kevin Costner hears a voice tell him, “If you build it, he will come”. GREAT line, great premise, but for you the entrepreneur, let the voice you hear in your head say, “If you know…

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When The Supply Lines Get Cut Off

A business transition can be difficult.  Heck, transitions in any part of life are difficult. As an entrepreneur, you’re wired to do new things constantly, so transitions are part of the program, but when you pour your heart and soul into something and it’s dying, and needs to be buried, it hurts. I’ve had several business transitions…

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You Aren’t Standing Out

What’s your unique story? When I talk with entrepreneurs, or work with them in a one-hour initial consult, one of the major gaps in their business is distinction.  We’ve all heard the term, “USP (Unique Selling Proposition)”.  It’s a basic requirement to have on in order to succeed in a marketplace. But let’s try something…

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Stop asking “why is this happening to me?” and start moving on…

What is it about human nature that we need answers to every question, especially the one, “why is this happening to me?” A friend of mine I am coaching through some difficulties had a really good therapeutic solution when he innocently put this line in a recent email. Stop asking why? and start moving on. A recent…

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10 Ways To Use an Auto-Responder on Your Website

To their own demise, many businesses refuse to leverage inexpensive technology like an auto-responder to create and grow a house list of prospects and customers. I see this being a problem for brick and mortar businesses more so than pure online businesses, but even online businesses can learn to be a little more creative and…

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A Question About Identity

The question after lunch went like this, “Why do you think they’re so invested in this thing?” I initially responded, “I have no idea”. Then…all of a sudden…I said, “Wait, I know EXACTLY why. Because their identity is so wrapped up in this that if it ever failed or if they left, they would lose…

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If All You Do Is Focus On Tactics….You Will Lose

The biggest mistakes I see entrepreneurs making in regards to marketing their business is focusing on tactics, and completely ignoring strategy or worse – creating strategy on the run to fit a tactic. Let’s be clear….Tactics and Strategies are NOT the same thing.  They are mutually exclusive, but are both necessary for you to have…

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Developing a Steady Confidence

My friend Jim Robbins, author and musician, put together this video blog on the concept of steady confidence. This was encouraging to me. Not only was he referring to “me” at the beginning (one of his friends going through stuff), but he’s displaying a truthfulness to his own situation by actually understanding and speaking out…

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Oprah Winfrey on Surrender

Regardless if you believe in God or not, or whether you have any affection or disdain for Oprah Winfrey – please put this aside and watch this 10 minute segment on surrender. This revelation of surrender is so vital to understanding your success, identity, and purpose, that if you fail to understand it, you will…

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