Author Archives: Bob Regnerus

CASE STUDY – Ali International

Ali Brown is one of the most successful female entrepreneurs of her generation. As founder and CEO of Ali International, LLC, a company which was recently named to the 2009 *Inc 500*, an exclusive ranking of the nation’s fastest-growing private companies, she has created a dynamic multimillion dollar enterprise that is devoted to empowering women around…

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CASE STUDY – Tuck School of Business at Dartmouth

Bob Regnerus was hired to generate leads for Dartmouth College’s Tuck School of Business executive education program, after it had seen the costs of advertising rise while its number of qualified leads shrank. The only advertising that was generating a significant amount of viable leads were full-page ads in the Wall Street Journal, costing roughly…

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CASE STUDY – Golf Academy of America

This client requires a steady flow of  highly targeted leads for their 5  academy locations. We have been supplying them new student leads for well over 3 years – both from the United States, and all over the globe.  Because this campaign is highly efficient and routinely optimized, the leads being generated are amongst the highest converting leads…

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Are You An Innovator or an Imitator?

?”I quickly realized that I had some kind of calling. But, just as quickly I realized that what was most important to me was following my own path—and not the one that was laid down by others.” – Tori Amos If I had wished for someone to intervene in my life this past decade, it…

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Be Your True Self

This is not about me, it’s about you.  But for me to make this about you, you need to know me. That will require me to reveal my true self to you. Confused? Too many people put on masks and persona’s to be something to someone that they are not. I played that role to…

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CASE STUDY – Miracle-Ear®

Miracle-Ear approached legendary direct marketer, Dan Kennedy, to help them solve the issue of patient flow into their retail locations.  Dan, along with Bill Glazer (president of Glazer-Kennedy Inner Circle), developed a marketing strategy to solve this issue. Because of the work we did with Bill Glazer’s company, and for many of his clients, Bill…

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