Author Archives: Bob Regnerus

A Question About Identity

The question after lunch went like this, “Why do you think they’re so invested in this thing?” I initially responded, “I have no idea”. Then…all of a sudden…I said, “Wait, I know EXACTLY why. Because their identity is so wrapped up in this that if it ever failed or if they left, they would lose…

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If All You Do Is Focus On Tactics….You Will Lose

The biggest mistakes I see entrepreneurs making in regards to marketing their business is focusing on tactics, and completely ignoring strategy or worse – creating strategy on the run to fit a tactic. Let’s be clear….Tactics and Strategies are NOT the same thing.  They are mutually exclusive, but are both necessary for you to have…

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Developing a Steady Confidence

My friend Jim Robbins, author and musician, put together this video blog on the concept of steady confidence. This was encouraging to me. Not only was he referring to “me” at the beginning (one of his friends going through stuff), but he’s displaying a truthfulness to his own situation by actually understanding and speaking out…

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Oprah Winfrey on Surrender

Regardless if you believe in God or not, or whether you have any affection or disdain for Oprah Winfrey – please put this aside and watch this 10 minute segment on surrender. This revelation of surrender is so vital to understanding your success, identity, and purpose, that if you fail to understand it, you will…

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Do You Think The Caterpillar Is Afraid To Turn Into A Butterfly?

When a caterpillar is born, do they know what’s in store for them? I mean, they come into the world, and discover that their life is pretty messy.  They crawl in the dirt, eat leaves, and probably don’t move more than a few hundred square feet from where they were born. They constantly are in…

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The Myth That Hard Work Will Bring You Success

His demeanor was decidedly downtrodden, his confidence down, and his spirit was broken – why hasn’t his hard work been rewarded?  Why have others leap-frogged him on the company success ladder? As I sat across the table from this young man, my heart broke – because he is my friend, and he’s learning a tough…

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CASE STUDY – HealthSource™ Chiropractic

HealthSource is the 10th fastest growing franchise in the United States. In just 3 short years, they’ve sold and kept 250 franchises nationwide. Their biggest challenge is getting high quality patients into it’s clinics nationwide. They do not have a central reservation system or online customer acquisition model. In late 2009, Bob Regnerus began developing…

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CASE STUDY – Build A Herd Marketing

Build A Herd Marketing (BAH) provides done-for-the-client email marketing, print newsletters and online marketing suites for the CPA and Estate Planning Attorney industries.  Currently, BAH provides these services for over 100 users and has a proven model for distribution. BAH lacked a consistent marketing and sales process to continually grow and expand the business.  BAH…

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CASE STUDY – Motivated New Local Dental Patients

Ed O’Keefe is a self-taught marketing expert who has found his niche helping dentists increase their profits and build businesses to support the lifestyles they would like to live. In the last six years, he has worked with more than 3,900 dentists and specialists nationwide. “We really work on coaching our doctors to design the…

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