Author Archives: Bob Regnerus

A Seasoned Professional With Too Much On His Plate To Get Marketing Focus

Are you a typical professional? So many professionals who have large practices find themselves ALONE. You may be a one-person show or have a staff of 50, but as the man-in-charge, everything falls on you, and it becomes a heavy burden. When you have to be the head coach of a team, the expert in…

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From An Entrepreneur Who Felt Like Giving Up

I had the opportunity to speak with an entrepreneur this summer who had been dealt a number of blows as a result of some choices. These blows were financial, emotional, and spiritual. Entrepreneurs take risks, and sometimes you make choices in your business that result in ugly situations. It might be the choice of a…

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About A Client Building An Information Marketing Business

This client came to me, a very successful professional in a private practice, wanting to take her skills as a therapist and apply them to a grander dream within a niche. She has a core passion and skill set that I helped her refine to a highly targeted niche. This will help her market more…

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About A Client Building A Coaching Business

A client came to me desiring to get marketing focus for her coaching business, and finally launch a coaching program. She was constantly bombarded by new information products, guru newsletters, and marketing tactics. None of these things moved her business forward. Are you constantly distracted by the next new thing? Are you believing that by…

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“If You Know They Will Come, Build It”

This is a play on a famous line from one of my all-time favorite movies, “Field of Dreams”.  In this movie, Kevin Costner hears a voice tell him, “If you build it, he will come”. GREAT line, great premise, but for you the entrepreneur, let the voice you hear in your head say, “If you know…

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When The Supply Lines Get Cut Off

A business transition can be difficult.  Heck, transitions in any part of life are difficult. As an entrepreneur, you’re wired to do new things constantly, so transitions are part of the program, but when you pour your heart and soul into something and it’s dying, and needs to be buried, it hurts. I’ve had several business transitions…

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You Aren’t Standing Out

What’s your unique story? When I talk with entrepreneurs, or work with them in a one-hour initial consult, one of the major gaps in their business is distinction.  We’ve all heard the term, “USP (Unique Selling Proposition)”.  It’s a basic requirement to have on in order to succeed in a marketplace. But let’s try something…

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Stop asking “why is this happening to me?” and start moving on…

What is it about human nature that we need answers to every question, especially the one, “why is this happening to me?” A friend of mine I am coaching through some difficulties had a really good therapeutic solution when he innocently put this line in a recent email. Stop asking why? and start moving on. A recent…

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10 Ways To Use an Auto-Responder on Your Website

To their own demise, many businesses refuse to leverage inexpensive technology like an auto-responder to create and grow a house list of prospects and customers. I see this being a problem for brick and mortar businesses more so than pure online businesses, but even online businesses can learn to be a little more creative and…

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