"How Can I Find the Right Customers To Buy My Product (Even When the Product Is ME!)?”
It's not by doing more, it's not by stacking the cool in your product, it's not in figuring out the next ninja marketing tool, and it's not by doing another redesign of your website.
Instead, why not simplify things and focus on a few simple questions?
1) Who is my customer?
2) What do they want?
3) How can I serve them in that want?
4) How can I reach them and sell them my solution?
Getting simple, fundamental answers to these questions are what will bring you huge success.
- Find Your Audience
- Develop Your Offer
- Sell Your Product
- Master 1 Medium
This simple process has worked over and over, for years and years. As marketing fads have come and gone, this simple process works each and every time. Let me share stories from people who I've worked with over the years...
Amy and JD Crouse Own Bolder Bands, Here's Their Story...
Meeting Bob can only be described as a ‘God-thing’.
We started with Bob in September of 2013 with a great idea, big vision, and a handful of sales and Facebook fans. We wanted to focus on the business – creating a great product, producing quality content, and developing a world-class fulfillment and customer service team. Bob was challenged to find targeted customers for Bolder Bands and help us tell our story.
The results, quite frankly, are almost too good to be true. It’s been beyond our belief. With Bob’s work over a 9 month period, we achieved a level of sales that we could only dream of and now have an established fan base that currently numbers over 250K. With over 45,000 customers (and growing) we have gone from startup to a legit business inside of a year.
Through Bob’s efforts, we won the 2014 Shopify’s Build-A-Business Competition amongst thousands of applicants and we can thank our awesome customers and of course, Bob, for helping us achieve this honor.
In the process of working together, Bob had become my right-hand man, not only producing thousands of customers per month for us through his expertise, but also providing me wise counsel and guidance on strategic decisions for the business. I wouldn’t be shy to say Bob has become our friend and I’m confident he’ll be part of our company and lives for a long time. I’m thankful that we were given the opportunity to meet and work together.
Oh, and by the way, Bob “pays for his fees” by the 2nd or 3rd day of the month!!Amy and JD Crouse Bolder Bands
Every engagement starts out with an Assessment and a Phone Call. That gives you a chance to tell me about your business and I get the opportunity to take a fresh look at it and share with you how much more effective you can be.
In part, there's a few things you have to prove to me before we enter an agreement...
Understand I just don't take anybody on as a client. Part of my ability to offer such a guarantee is that you don't become a client unless we are a fit.
#1 - You are the owner (or the owner's right hand person) and you fulfill product or deliver a service that isn't illegal or questionable.
#2 - This is something you take serious and it's not a hobby. You may be doing this part time, but I want to know you are committed to your business and what you sell.
#3 - You demonstrate to me that you've invested money in advertising at some point in the last 12 months, or you convince me that you are willing to do so. This proves you are a real business. If you only have relied on free traffic from Google, we may not be a fit. We also want to make sure you've generated revenue or have a solid plan to generate revenue. No revenue or no plan is not good business.
#4 - We are able to clearly articulate who your ideal customer(s) is/are and why they buy your product before we begin our relationship.
#5 - You demonstrate a level-headedness and accurate thinking about your business (and market). We will create realistic sales goals based on your unique set of circumstances.
#6- You buy into my philosophy of using paid advertising to tell a story and generate sales from new and existing customers by being a compelling, customer-focused company that serves a need in the marketplace.
#7 - You believe in tracking the numbers and being non-emotional about what the numbers reveal. You understand this is the way we evaluate how well I'm performing for you!
#8 - You have a process in place that is filtering, sorting, and/or selling leads and visitors right now (no matter how effective it is)
As you can tell, I care about turning ad dollars into sales. Again - not everyone can or will be successful. I can usually tell after an hour with you whether you have a chance or not. It all comes down to a few key things - Product, Market, and Message. If these are aligned, you're going to be successful. We may need to tweak things, but you should be successful. I won't know these things till you fill out an assessment and we get on the phone.
Remember, after you evaluate me and I evaluate you, we'll start our engagement and then the work begins. As I told you, I will earn me fees in increased sales or I'll take a pay cut, even work for free until you get your money back in increased sales. I'm not here to be a cost to anyone. I am a revenue generating asset or I'm fired. Period.
I'm looking for owners or the owner's right hand person. You will not likely have had a Facebook expert in-house or maybe you worked with an outside consultant that wasn't making the cut (I will review everything that consultant did and let you know if he/she was doing things right or not).
I don't need to present you with a lot of hype, and I don't even care to get your email address like most people do. I am willing to share with you what I do and what I know and let the results speak for themselves. You will likely be referred to me or see some of the training I've done over the years on the web, in live events, and through my books.
I've had the opportunity to work with a number of remarkable individuals and companies over the years. Big named companies like Transunion, Miracle-Ear, Ali Brown, Dan Kennedy, Bill Glazer, Perry Marshall, Golf Academy of America, Agora Financial, Weiss Research, HealthSource, and Dartmouth University. There are hundreds more I've worked with in some capacity to help grow their businesses.
For about a year now, I’ve had a “right-hand man” at my 4-man Intensives.
Bob Regnerus. And he’s been invaluable. In all of the 4-Man Intensives Bob has helped with, I found myself thinking, “Bob could run this show as well as I can. The way Bob slices right to the meat of the problem is exactly what’s needed in a 48-hour mastermind like this”.
For the last few years, Bob Regnerus has been helping with the 4-Man Intensives, and I can safely say that, had I been struck by lightning before any of those meetings and been unable to attend, every single participant would have gone home 100% happy with the advice, direction, insight and explicit battle plans they would have received from Bob alone.
I’ve referred innumerable clients to Bob over the years, because he flat-out knows his stuff…
Sales funnel construction
Book publishing and publicity
You can throw business problems of almost any shape and size at Bob and he’ll toss back actionable, results-boosting insights every time.
Plus, Bob meets the Planet Perry “school of reality” criteria. He’s been around the block, taken his hard knocks, lived the “entrepreneur’s journey” and turned failure into success more than once. You won’t get Harvard MBA theory from Bob, just brass-tacks, proven methods.
Plus, Bob’s as honest as the day is long.
I could choose from any number of consultants upon which to bestow the “Perry Seal of Approval” for my 4-Man Intensives, but I can’t think of a better choice than Bob Regnerus.Perry Marshall PerryMarshall.com
I purposely work with very few clients and develop a tight knit relationship. I treat every account like I'm spending my own money. Every dollar is accountable. Typically, my clients will see 300% ROI on my fees, meaning, for every $100 they spend with me, they're making $300. Clients typically see about 15% growth in sales versus the same period the year before, and often there's no need to spend too much more on advertising, they just spend it more efficiently.
Bob Regnerus provides a level of wisdom and levelheadedness to any business owner’s situation. Bob is able to calm the storm and deliver sound, grounded advice and direction. Think of a business owner who is in the throes of a violent storm – Bob is the voice on the radio guiding them to waters that makes the boat sail and not sink.
Bob brings the experience of ‘been there done that’ in a very crowded market. what he brings is seasoning that is only gained through highs and lows of being an entrepreneur.
I come to Bob specifically when I need perspective on a given subject or technique or whatever. There are others I could go to but I find it whenever I ask questions of Bob I get a gut level honesty and reality-based conversation. When you work with Bob, be prepared to lay all of your business cards on the table and be willing to be led and be coached. Be ready to have the ambiguous and intangibles about business marketing and have it turned into a solid plan.Brandon Boyd Creative and Marketing
I have known Bob professionally for more than eight years. When I needed to get serious about expanding my Facebook presence, the decision to engage him was easy. He is an expert, and he knows how to provide great customer care. He told us how long it would take to see results and then he exceeded those expectations in every dimension. That is a wonderful validation of my decision to hire him.
In a very short time, and at a very modest investment Bob has greatly increased our Facebook presence and engagement. I didn’t know that over 25,000 people would ‘like me’ and so many people would sign up for my ezine!
In addition, Bob has removed a major burden from my shoulders. He works quickly, efficiently, and does what he says he will do with skill. Unlike many consultants he simply makes the problem go away with little need for supervision and interaction. In my overly busy world our working relationship is a gift to me of time and peace of mind.
Bob is a master consultant. He knows how to define the problem simply, he is 100% reliable, and he is a true professional in an industry that is filled with people who lack experience and professionalism. He makes everything easy. He inspires confidence and he is competent. It is great to have a collaborator like Bob who just takes care of what needs to be done without wasting time.
I recently referred of a dear colleague to Bob, and when I sent a message to her, I listed off some things I thought she would find useful to know about what sets Bob apart in my opinion:
* He does what he says he’s going to do
* He’s an honest man
* He’s very easy to work with
* I like him personally (I like him a lot!)
* He has a kind heart
* He’s reliable and trustworthy
My husband (Rob) and I really enjoy Bob and count it a privilege to also know his lovely wife and spectacular daughters. He’s a great husband and dad, and the love he has for his family touches my heart.
Thanks for allowing me to share my thoughts about you, Bob!Debbie Phillips Women on Fire
Apply Here For A Strategy Call to review your current situation and discuss ways to grow your business with Facebook Advertising.
I came to Bob for help injecting life into our Facebook Advertising Funnel. We had hit a plateau and response rates were dropping. I knew enough to be "dangerous" and had tried a lot of things. Frankly, I needed to spend less time figuring this all out and more time focusing on my marketing and sales process. Having known Bob for years, I didn't hesitate to reach out and hand him the reigns. Within a week, we saw a huge surge in response after Bob tweaked our creative, honed our targeting, and implemented some innovative strategies to better connect with our prospects.Nate Hagerty
Bob, I Love you dude. Thanks again for all your help. I officially “turned off the faucet” the other day because we have honestly gotten more business than we can currently handle, and I made a commitment to my team to slow it down :) So … bravo! And I’m off to get more staff!"